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Deez Cookies: Social Media Marketing Strategy

Worked with a small, woman-owned cookie brand in Columbus, OH to develop a full social media marketing campaign aimed at increasing brand awareness, vendor partnerships, and bulk orders.

Services Provided:

  • Brand & social media audit

  • Market research (710 survey responses)

  • SWOT analysis

  • Social media strategy (Instagram & Facebook giveaway campaign)

  • Messaging and hashtag creation (#PopIntoSpring)

  • Event marketing and vendor outreach strategy

  • Evaluation plan using HubSpot and QR code surveys


  • Goals & Results

  • Increase attendance at local farmers market events by 20%

  • Grow social media viewership by 40% in 3 months

  • Secure 50% more vendor connections each month

  • Boost bulk orders (over a dozen) by 20% by end of campaign

Project Gallery

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